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Embroidery Industry Tips, Making the Move!
Size does matter when doing some embroidery work. Many users of home embroidery and home sewing machines have become very creative, as sewers are known to be, by using their home embroidery machine, (such as the Brother embroidery machine “PR 600”, a Bernina equivalent or machines like the Huskavarna, also known as Viking and of course the faithful Singer Sewing/Embroidery machines) to do large field embroidery by using multiple-hoopings per garment. For example, if you are trying to embroider a design that is outside the limits of the home machine’s hoop size, like a large sweatshirt embroidery or sewing a logo on a beach towel, you will be challenged to do this type of job in a timely manner. Not only beach towels and sweatshirts that need embellishing but also jackets, horse blankets etc. are all very difficult. So, In order to recognize one of the reasons to move from that home sewing machine to a more industrial model, ask yourself “how much time am I spending on re-hooping or fiddling with alignment issues?” If its more time than you're actually embroidering you may consider taking a step up to a commercial single head embroidery machine.
If you have already taken the step to an industrial, also referred to as a commercial computerized embroidery machine, and even if you’re an old pro with a shop full of embroidery machines, there is one tell-tale sign that doesn’t lie about the fact you need an embroidery machine that is larger, faster or both to run your business successfully. There are so many embroidery shops out there including home based businesses that operate with a head down mentality, meaning running their embroidery machines (head down) more than running their business heads up (what new business is out there to get!). What’s the solution to be a more effective embroidery shop? It is actually not that difficult; add additional embroidery capacity to your embroidery business so that you can spend less time embroidering and more time looking for additional business. Sure you may have to make some new embroidery designs for those new customers but that work will pay off when you are shipping more embroidered shirts and hats to these new found customers. More items out the door, more billing and so on; the benefits are real. This is the time to look at larger machines with greater capacity. If you build your business with good quality work while at the same time promoting, the business will come.
This last embroidery tip is for the avid apparel decorator who really wants the most out of their time and investment. Answer these questions about the type of embroidery jobs that you are doing as a norm. Are they short runs with many different designs? Are they longer runs with high stitch counts? Do you know the next shirt customer to walk in the door? Have you lost work to offshore embroidery shops? If you answered yes to two of these questions there are embroidery machine options that will really help your business. If you are doing short-run embroidery jobs with a lot of change in designs, then consider looking at the Dual-Function Embroidery Machine Series, which ranges from 2-12 heads (the answer to your embroidery problems are there, this is the most flexible industrial embroidery machine in the market). If you are loosing work to offshore embroidery competition it is probably on higher stitch-count designs or large runs that are hard to beat from a cost perspective. The ultimate solution here is the all new Dream Machine Series ranging from 2-54 heads (The fastest Industrial Strength Embroidery Machines in the World). These machines will reduce your labor costs, increase production, decrease shop space requirements and allow your embroidery business to win back deals for the domestic market.
Marketing Tactics for Your Embroidery Business
Eager to expand your client base and spread the word about your embroidery products and embroidery services? Wondering if you should even bother with marketing programs if you don't have thousands of dollars to spend? Think you can't afford or know how to implement any effective marketing tactics on your own?
Don't worry......... I'm going to give you five ways to make a splash on a shoestring budget.
Bottom line is, that it's financially riskier for an embroidery business not to market. There are literally hundreds of cost-effective ideas you can use to increase your revenue, however these five high-impact marketing approaches that don't cost a bundle will get you started in marketing your embroidery business.