Company: My Rhinestone Transfers Owner: Teresa Griffin Year Established: 2007 Decorating Technique: Rhinestone transfers Type of business: Contract & Retail Rhinestone transfers

How glitz and stones became a successful business.

How did your business get started and why?

We started our business 4 years ago as a home based business to generate extra income. In the beginning we had a website that offered Bridal Rhinestone Shirts and Bachelorette Party Shirts.

What made you choose rhinestone transfers for your business model?

It was so difficult for us to get rhinestone transfers for our Bridal and Bachelorette clothing. We would have to wait 2-3 weeks for an order and if we wanted a custom design it would take even longer just to get a quote and proof. So we decided to purchase our own equipment and produce the rhinestone transfers ourselves.

What type of equipment did you purchase and why?

We started out with the Endless Libero but we figured out quickly that the equipment could not produce the transfers quickly enough. We were only able to run 3600 rhinestones per hour. In 2009, we made an appointment with ColDesi for a demonstration on the CAMS 1V-6P machine. We realized in the meeting that this was the technology we needed to meet our customers' demands and to also grow our business. We purchased the machine and soon tripled our production at one third of the cost of the Libero. Within three months, we outgrew the 1V-6P and took advantage of ColDesi's 100% trade-in and upgraded our equipment to three CAMS 4H-3P machines. The CAMS was not only more affordable and faster, the software was simple for our designers to use. The CAMS equipment is easy to maintain and operate it has also been so reliable that we have never been down for more than a four hour stretch.

Who is your average customer? 

ColDesi "The Evolution of SWF East"

SWF East, Inc. a leader in the Apparel Decorating Equipment industry has changed its name to ColDesi, Inc. as of January 12, 2011.

Tampa FL - ColDesi, previously known as SWF East has been serving the apparel decorating industry since 1999 with support and sales of high quality Embroidery Equipment, Direct to Garment printers, Automatic Rhinestone Systems, Heat Presses, software and supplies. The change of name reflects the company's evolution towards customer centric solutions that reflect the needs of the industry. By bringing multiple decorating technologies and the ability to train, service and support with consistency, ColDesi arms its customers with every tool needed to help them succeed in the Apparel Decorating Business.

As SWF East, we have consistently offered our customer base one of the highest levels of support in the industry, the evolution to the ColDesi brand is our way of raising to an even higher level of support and satisfaction that will be unmatched in this industry. This higher level of support will be achieved by more training opportunities, Saturday support hours as well as more web and video resources for our customer base.

- Scott Colman, President, ColDesi

For more information about ColDesi, please visit our website at www.coldesi.com or call toll-free 877-793-3278.