Who is ColDesi?

ColDesi is extremely proud to offer an amazing product line of Direct to Garment Printers, embroidery machines, screen-printing equipment, Digitizing software and embroidery supplies. We are committed to helping beginners and established companies alike succeed in their business ventures but also by providing the equipment, but by offering the support, training and care needed to make them successful. In fact, ColDesi's online and on-site training programs were recently highlighted in Stitches Magazine, a leading industry publication.

Our mission has always been to develop long-term relationships with our existing and new customers and that is only possible with our outstanding consultants and support staff. We are in a People business and our success rests on the people working within the company and how they work with you. It's easy to say you have the best service in the industry, but it has to be felt.

We hope that from the first meeting, phone call or email… you feel it.

A brief history of ColDesi, Inc.

ColDesi was founded in 1999 (formerly SWF East) and is a leading distributor of high-quality embroidery equipment, bling machines, and DTG digital garment printers. Headquartered in Tampa, Florida (with offices throughout United States, ColDesi has become a leader in the industry with its multi-disciplined and experienced staff and premium product lines.

Since helping bring direct to garment printing to the U.S., ColDesi has also been named the sole distributor for CAMS Automatic Rhinestone Machines and has introduced 2 more major equipment brands to the marketplace; ProSpangle Spangle Transfer Machine and the brand new Avance line of commercial industrial embroidery equipment. 

Our business grows when YOU grow, so if you're looking for apparel decorating equipment, we hope you'll grow with us!

New Embroidery Machines!

Our New Line of Commercial Embroidery Machines is HERE!


We've been working on this new product line of embroidery equipment so we can offer you a real VALUE that get's you in business sooner and expanding business faster. Visit the Avance website now so you can read about our newest addition, ability to sew on caps and flats, 2 million stitch memory, great software bundle AND its 2 year, 100% Trade Up guarantee.

How to start a custom t shirt business
ColDesi personnel have a combined experience of more than 500 years in the apparel decorating industry, give us an unprecedented expertise in the industry. 
We've distilled some of that knowledge into our FREE ebook: "WHAT YOU NEED TO KNOW: Starting a Custom T Shirt Business". Click here to download.

ColDesi is a well respected name in the apparel decorating industry and we have our choice of equipment to represent. This means we can be, and have been, picky about the products we offer our customers!

That's why we represent DTG Brand Direct to Garment Printers, CAMS Automatic Rhinestone Machines, Avance Commercial Embroidery Machine and have recently introduced the new ProSpangle Spangle Transfer Machine to the Americas. 

Selling the best quality products we can find just makes good sense. The better the products, the more successful our customers will be.

To learn more about ColDesi's apparel decorating equipment options, visit our Equipment Page now.


Our customers matter!  Our customer's success is important to us, we strive to equip our customers with the best training and support service.

Every machine sold by ColDesi, whether it's for rhinestone transfer production, T-shirt printing, embroidery, or making spangle transfers comes with training. Read those customer comments, then for more information about ColDesi Training and Support, visit our support portal here.
Featured Customer

Company: Benson Designs
Owner: Shawn Benson
Year Established: 2010
Type of business: Custom T-shirts, Wholesale, Retail

Benson Designs - Custom T-shirt Printers

The Benson Designs Story

Shawn Benson from Ridgeley, WV went from zero to almost $100,000 in revenues in just a few years and is now planning an expansion into a retail space. Learn how Shawn went from his parent's house to plans for a retail space and thriving business.

He is also a member of the Custom Apparel Startups Facebook Group and a listener of the CASPodcast

Tell us a little about who you are and what you do:

BensonDesigns started in 2010 in my bedroom at my parents’ house with a second hand vinyl cutter and heat press. I started out by doing heat transfers and vinyl decals as a hobby mainly for friends and family with no real intention on doing much more. Fast forward a few years, now in my own house and my operation taking up my basement that I have outgrown in just a few short months. Growing a hobby into a business in the last two years from a few dollars in my bank account to sales nearly reaching $100,000; which is still hard to wrap my head around while working a full time job. BensonDesigns offers a wide range of service from vinyl decals to custom one of a kind, decorated apparel and promotional products.

What was your biggest hurdle in getting started?

There is more than one but the one that stands out the most to me is time. I’ve felt I was good at managing time but as the business began to grow I soon realized there are only so many hours in a day. Not spending as much time with my family has been hard, but because of their consent support and understanding I’ve been able to achieve each goal I have set for my business. 

How do you decide what Markets to go after?

Most of my customers are online business that I design logos and other artwork then handle the production and drop ship the orders directly to the end user. I have partnered with some other apparel decorators that offer services that I currently don’t and vice versa. Recently I’ve been working with a lot more local small businesses I always felt I could relate to them with being a small business owner myself. Being able to offer those services that will help them grow their business and mine is what’s most satisfying.


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