Company: Benson Designs
Owner: Shawn Benson
Year Established: 2010
Type of business: Custom T-shirts, Wholesale, Retail
Benson Designs - Custom T-shirt Printers
The Benson Designs Story
Shawn Benson from Ridgeley, WV went from zero to almost $100,000 in revenues in just a few years and is now planning an expansion into a retail space. Learn how Shawn went from his parent's house to plans for a retail space and thriving business.
He is also a member of the Custom Apparel Startups Facebook Group
and a listener of the CASPodcast
Tell us a little about who you are and what you do:
BensonDesigns started in 2010 in my bedroom at my parents’ house with a second hand vinyl cutter and heat press. I started out by doing heat transfers and vinyl decals as a hobby mainly for friends and family with no real intention on doing much more. Fast forward a few years, now in my own house and my operation taking up my basement that I have outgrown in just a few short months. Growing a hobby into a business in the last two years from a few dollars in my bank account to sales nearly reaching $100,000; which is still hard to wrap my head around while working a full time job. BensonDesigns offers a wide range of service from vinyl decals to custom one of a kind, decorated apparel and promotional products.
What was your biggest hurdle in getting started?
There is more than one but the one that stands out the most to me is time. I’ve felt I was good at managing time but as the business began to grow I soon realized there are only so many hours in a day. Not spending as much time with my family has been hard, but because of their consent support and understanding I’ve been able to achieve each goal I have set for my business.
How do you decide what Markets to go after?
Most of my customers are online business that I design logos and other artwork then handle the production and drop ship the orders directly to the end user. I have partnered with some other apparel decorators that offer services that I currently don’t and vice versa. Recently I’ve been working with a lot more local small businesses I always felt I could relate to them with being a small business owner myself. Being able to offer those services that will help them grow their business and mine is what’s most satisfying.