Company: Botkin Designs
Owner: Vince and Lori Botkin
Year Established: 2014
Type of business: Bling, Embroidery, Direct to Garment, Sublimation
Who Needs Retirement?
Embroidery, DTG and Bling Success
Vince and Lori Botkin have become an apparel decorating power couple after looking for a post-retirement business to start in 2014. Read how they leveraged word of mouth, Unions and multiple decorating techniques as a niche market to propel their success.
Tell us a little about who you are and what you do.
Lori and I both retired last year in August 2014. As we were getting close to retiring, I was building the office in our 1800 sq. ft garage knowing that we were going to be doing something out there.
We thought about printing T-shirts and was looking at the manual machines when someone told me about DTG printing.
We went onto the web and found ColDesi. We left an email and Scott Levine promptly returned with a phone call. We had a lengthy conversation about the different machines, prices and options. During our conversations we brought up embroidery machines and Scott promptly sent us lots of information about different machines, functionality and pricing.
What was your biggest hurdle in getting started?
Overcoming the fear of investing a lot of money into a market that we had never been in.
How do you decide what Markets to go after?
It started with family and friends giving us positive input on groups they were involved with and the need for custom shirts and embroidery. Once we got going, we had professional BBQ teams calling us for shirts. Then we went after our union market. That so far is our best market.
What technologies do you use?